MLB: Playful Diamonds

Baseball isn’t winning over kids like it used to. Partly because it’s seen as inaccessible and elitist.

So, to promote Major League Baseball’s ‘Play Ball’ iniative, we created baseball diamonds in underserved neighbourhoods as the medium to spread the message that kids can play ball anywhere.

CDs: Josh Bogdan, Dan Viens
Creatives: Jacobi Mehringer, me