NSPCC: Little Messages
The children’s charity, NSPCC, had a new platform of ‘Every Childhood is Worth Fighting For’.
As part of the 2015 Cannes Young Lions competition, we had 24 hours to create a print execution that used this new line to instantly drive donations.
The brief was open to every agency-employed creative team under 30 in the UK. Ours was the winning ad.
Creatives: Lizzie Reid, me