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Gamechanger: A Plea For Plain English
We were tasked with creating the latest edition of Pentagram’s iconic “holiday card”.
Seeing as it would be sent to our clients, we decided to send them a not-so-subtle message about the amount of business jargon that was being used in meetings.
The resulting poem (with every line featuring a bit of jargon) got more attention than we bargained for. So we followed it up with a game-changing rap.
CD: Naresh Ramchandani
Creatives: Lizzie Reid, Zuleika Sedgley, Me